OVERVIEW

• Oracle ACE and Java Champions programs limited recruiting of modern app developer evangelists.

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• Needed to create a new Oracle Developer Evangelism Program not anchored to Java that was integrated with a new Global Campaign.

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• New Global Campaign theme - Break New Ground - designed to recruit Oracle Groundbreakers focused on evangelizing Oracle Cloud.

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• Recruited creators of Python, Hadoop, Blockchain etc. to excite the community with developer legends.

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• Ran community recognition program to nominate and select developers for their innovations and achievements.

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RESULT

Increased third-party developer evangelism of Oracle Cloud by 30%.