OVERVIEW

• Business model was a two-tiered distribution model relying heavily on in-person events and channel sales engagement.

• Needed to accelerate a digital marketing transformation for pandemic survival.

• Modernized brand by shifting from point product features to imaging solutions helping prosumer, SMB, mid-size and large enterprise companies accelerate their digitization.

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RESULT

In 9 months, increased revenue by 5700% and optimized ROAS by 57% for prosumer hardware product by modernizing brand from the inside out with division’s digital marketing transformation and global integrated campaigns.