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Image by Pawel Czerwinski

Career Experience

Metrics-driven change leader with 20+ years of B2B and B2c marketing experience in both digital agency and corporate environments helping startups establish their leadership position and carve out new categories, get mid-size businesses to the $1B revenue inflection point, and supporting enterprises in maintaining their market leadership and growing marketshare.

I am passionate about establishing a holistic brand and CX strategy from the "inside out" by taking an operational and systematic approach while leveraging innovative technology to drive marketing efficiencies, scale and revenue growth through global integrated marketing campaigns.

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  • Fujitsu: In 9 months, increased revenue by 5700% and optimized ROAS by 57% for prosumer Imaging Solutions product by modernizing brand from the inside out with division’s digital marketing transformation and global integrated campaigns.

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  • Oracle Cloud & Developers: Increased by 7X Oracle Cloud developer trial adoption worldwide by leading a cross-functional strategic initiative to transform to a self-service, try-and-buy, product-led growth model while shifting developer brand perception with integrated developer marketing.

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  • Oracle Big Data & Analytics: Propelled Oracle to Top 3 among competitors, contributing to Oracle Big Data 205% YOY growth in hardware and 402% YOY growth in software with go-to-market strategy shift from point products to solutions and global integrated marketing campaign.

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  • Informatica: Exceeded Global Big Data Campaign marketing sourced pipeline target by 127%.

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  • VeriSign: Delivered on CMO’s mandate to build, manage, and protect the brand -- largest asset valued at $888.6 million.

Career Achievements

  • LinkedIn

Career Experience

Fractional CMO

ZingIt

Berkeley, CA

2024 - Present

Heading up marketing for early stage blockchain and Web3 start up.

  • Conducted market and competitive research to define go-to-market entry launch strategy for Web3/blockchain startup.

  • Developed corporate and product positioning and messaging framework.

  • Identified AI features and functionality for product roadmap.

Azul

Sunnyvale, CA

2022 - 2023

Jill Sugita Marketing Consulting

San Jose, CA

2010 - 2011

Senior Director, Global Integrated Marketing Campaigns & GTM  

Oversaw Global Campaigns and led go-to-market shift towards an integrated marketing model.

  • Drove 39% TOFU conversion improvement and 27% MOFU improvement in 6 months, with focus on removing points of funnel friction, by optimizing paid digital channels and rolling out LDR enablement and Highspot sales tools.

  • Achieved 40% webinar attendance rates partnering with Developer Relations with new Tech Talk Series.

  • Piloted 6sense conversational Al ChatGPT-based email programs, generating 8 enterprise opportunities in 1 month.

  • Implemented a performance measurement framework to analyze and optimize effectiveness of campaigns.

  • Introduced best practices, including B2B demand waterfall, customer buyer’s journey, and content strategy models.

Head of Integrated Demand Generation & Partner Marketing 

Dremio

Santa Clara, CA

2022

Spearheaded joint partner solution campaigns and programs with cloud hyperscalers, system integrators, and channel partners to generate influenced pipeline; role expanded to lead Global Integrated Demand Generation.

  • In partnership with AWS and Tableau, led resourceful rollout of physical and digital AWS Dev Days modeled on Apache Arrow open data lakehouse use case.

  • Executed ABM programs while building out ABM strategies.

Head of Marketing 

Fujitsu

Sunnyvale, CA

2020 - 2021 

Reporting to the President and CEO, led Fujitsu Imaging Solutions modern marketing digital transformation to drive D2C, B2C and B2B business growth.

  • Oversaw all aspects of marketing including PR, AR, advertising, branding, social, events, marketing ops, web/e-commerce, product, customer, channel and alliance marketing.

  • In 9 months, increased revenue by 5700% and optimized ROAS by 57% for one consumer product during pandemic shutdown.

  • Consolidated 7 disparate websites into one with integrated positioning and messaging addressing diverse target personas.

  • Modernized brand and led marketing digital transformation to drive growth; including first-ever MarTech stack of Sitecore, HubSpot, and Salesforce and integrated marketing campaign.

  • Led go-to-market shift from point products to industry solutions to address pandemic market dynamics.

  • Managed and modeled ROI on $8M combined Marketing and contra revenue budget.

  • Restructured and managed team of 10 including first-ever positions hired.

Director, Global Strategic Initiatives – Integrated GTM Planning & Campaigns  

Oracle

Redwood Shores, CA

2013 - 2020

Led worldwide marketing strategic initiatives to position Oracle as a leader in high-priority market areas. Built company-wide momentum and executive support for strategic initiatives. Drove global go-to-market and integrated marketing alignment with 80+ members of a virtual, cross-functional worldwide team.

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Developers – Oracle Cloud Infrastructure

  • Increased by 7X Oracle Cloud developer trial adoption worldwide by leading a cross-functional initiative to transform to a self-service, try-and-buy, cloud service, product-led growth model.

  • Shifted brand strategy designed to change corporate brand perception among developers.

  • Collaborated with product team to launch new Oracle Cloud free tier offering, UTM metrics tracking, and UX optimization to improve conversions.

  • Managed global digital developer marketing awareness and trial adoption campaigns, including digital nurtures, outperforming by more than 200%.

  • Launched Oracle’s first-ever Reddit “Ask Me Anything” digital campaign featuring 3rd party developer luminaries, resulting in consistent top #1 or #2 rankings.

  • Partnered with field sales and marketing on Oracle Code series, Meetups and User Groups worldwide.

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Big Data and Analytics | Big Data Campaign

  • Contributed to Oracle Big Data 205% YOY growth in hardware and 402% YOY growth in software with global integrated campaign.

  • Led go-to-market strategy transformation alignment from point products to solutions.

  • Halted criticism around relevancy of Big Data and propelled company to 3rd largest global influencer.

  • Led global integrated campaign, partner marketing programs and content strategy to transform market perception and position Oracle as a thought leader.

  • Captured 3,000+ webcast registrations and 30% attendance—a company record—with “Big Data at Work” series.

Principal Manager, Global Integrated Marketing Campaigns – Big Data and IoT

Informatica

Redwood City, CA

2011 - 2013

Led Global Big Data and IoT Digital Demand Generation Campaign.

  • Administered $1.4 million annual budget.

  • Brought innovative digital marketing best practices to revitalize Informatica’s go-to-market approach.

  • Analyzed competitive positioning, messaging, and marketing programs.

  • Developed partner marketing digital campaigns leveraging MDF funds.

  • Exceeded marketing sourced pipeline target by 127% with global integrated marketing and demand generation campaigns.

  • Led company’s largest enterprise software platform launch announcing new big data and IoT capabilities and worked across the organization to ensure future consistency of the launch.

  • Partnered with Information Week to launch custom virtual event series, including live-video streaming and interactive tweet jams featuring a panel of industry analysts, customers, and product marketing experts.

Independent Consultant - Automoboli Lamborghini

Retained to help bridge Automobili Lamborghini's club and corporate branding, build out customer brand loyalty integrated campaigns and programs, and support dealers.

  • Managed a team of 5 freelance design and web development contractors.

  • Developed a cohesive brand strategy to harmonize positioning and creative expression across automobile models.

  • Launched new Automobili Lamborghini Club America customer website, dealer portal, and marketplace to reinforce the brand and enable customers to interact directly with dealers.

  • Directed social marketing programs across LinkedIn and Facebook to target next generation of exotic car enthusiasts.

Director of Marketing and Operations

6Connex, subsidiary of Design Reactor, Campbell, CA

2007 - 2010

Initially hired as a member of the Design Reactor executive team. Drove business planning, operations, and marketing strategy to transition from project-based to retainer-based accounts, improve client retention, and increase profit margins. Led account management team of 6 direct reports.

With the spin-off of 6Connex, a SaaS provider of enterprise social networking, played key role in expanding digital marketing services and rapidly growing the business.

  • Led launch of 6Connex subsidiary to include overseeing brand strategy, naming, positioning, and expression of the brand.

  • Enabled customer wins with Cisco, DuPont, GE, HP, Intel, and Procter & Gamble within the first year by developing demand generation campaigns targeting Fortune 500 companies.

  • Cultivated 28 partnerships with industry resellers worldwide and developed partner programs generating sales with brands such as AT&T, Kaiser, and Siemens Healthcare.

  • Reduced annual spend $500,000 by negotiating contracts and managing agency relationships.

Senior Manager, Global Brand Management and Channel Marketing

VeriSign

Mountain View, CA

2004 - 2007

Hired as the company’s first-ever Brand Manager to align internal operations with external brand positioning. Delivered on CMO’s mandate to build, manage, and protect the brand, which was the company’s largest asset valued at $888.6 million.

  • Managed $7 million annual budget and team of 5 direct reports.

  • Aligned 3 lines of business—managed security, communications, and Internet services/domains—and established an internal hybrid brand management model to drive global adoption and consistency of one global branding strategy and campaign.

  • Delivered $4 million in cost savings by introducing web-based global brand central portal and graphics library, as well as operationalizing below-the-line marketing activities.

  • Defined brand strategy and integrated marketing assets for 21 mergers and acquisitions within 18 months.

  • Instituted employee brand engagement and training programs to educate employees on importance of brand consistency.

Early Career Highlights

  • Web Marketing Manager, Packeteer: Redesigned corporate website, refined positioning, and updated creative.

  • Chief of Staff to the CEO | Director of Marketing, Electron Economy: Provided marketing leadership and business strategy support to launch company within 4 weeks. Managed $12 million annual marketing budget. 

  • Client Services Supervisor, Resource Marketing: Reporting to COO, deployed new business strategy to expand digital marketing services and secured $10 million client with digital marketing needs.

  • Senior Marketing Manager, Philips Electronics: Developed channel marketing campaigns with 8 handheld device OEMs and first-of-its-kind software Internet download solution. Transitioned to ebusiness advisory team for Philips Americas.

  • Account Manager | Account Coordinator | Intern, CKS Partners Inc.: Contributed to national launch of Fujitsu PC notebook computers, achieving 90% brand recognition in the U.S.

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