OVERVIEW

• Big Data and IoT was on the rise with cloud, mobile device proliferation and social media challenging businesses with how to ingest and manage unstructured data.

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• Informatica was an early player in the space positioning itself with Big Data and IoT.

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• Global Campaign focused on the return on Big Data investment companies would make.

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• Informatica 9.5 was the largest product and global campaign launch focused with a theme of Maximizing Your Return on Big Data.

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• Introduced new digital marketing programs and virtual events to scale the campaign.

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RESULT

Earned INFAstar award for exceeding global marketing campaign sourced pipeline target by 127%, spurring business growth, improvements to bottom-line performance, and improving internal business processes.